INBOUND MARKETING STRATEGY: DEFINITION, EXAMPLE, ROI

In the era of omnipotent social networks, the competitiveness of conquering companies relies above all on the establishment of an effective digital strategy, in perfect correlation with their ambitions and their values. The use of forced sales techniques, dear to the salespeople of yesteryear, has become obsolete in a world where the profusion of distributors is the rule. From now on, it is a question of convincing and building loyalty.

To succeed in this tour de force in our connected times, it is, therefore, necessary to employ an appropriate inbound marketing strategy. This new mode of action consists in bringing the customer to you rather than canvassing him directly. Explanations.

An Inbound Marketing strategy to attract, convert and retain

Any good inbound marketing strategy is based on 4 essential steps. The first is to attract a large number of visitors to your various websites. By using the specificities of search engines, the inbound marketing agency increases the positioning of your brand on the results pages and, little by little increases your reputation. The second step then consists in transforming these visitors into qualified leads.

For this, it is important to provide them with opportunities to leave their contact details.  The next step requires a good segmentation of the profiles as well as an accurate assessment of their situation. Thanks to lead nurturing, the prospect finally becomes a customer and can therefore make a purchase.

An example of a successful inbound marketing strategy

A good inbound marketing strategy always starts with optimizing your site’s SEO.

Maximize the ROI of your inbound marketing strategy

In terms of business strategy, there is no effective action without an attractive return on investment for the company.

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