WEB DESIGN TRENDS IN 2022. In 2010, there were approximately 210 million websites online. Today, that number has grown to 1.8 billion. Today, it is not enough to build a website or understand technologies. You must adapt to an ever-changing environment, and experiment to stand out. To help you, we’ve rounded up the most important web design trends to dominate in 2022.
Accessibility is important
Accessibility is certainly not a newcomer to the landscape. In many countries, it is already mandatory to create websites with accessibility in mind. Everyone must have access to the Internet.
The Google Lighthouse project is such a trigger. With the growing popularity of Core Web Vitals, everyone is looking to score higher on performance, SEO, best practices, and accessibility.
With high scores, websites perform faster and rank higher. What kind of business wouldn’t want that?
In 2022, we can expect more and more companies to pay attention to accessibility. Integrating accessibility analysis tools, like Google Lighthouse and Visual Composer Insights, to conform to WCAG standards will become a norm in modern web development.
There are even good zero-cost website builders out there. Website builders are a perfect solution for individuals and small businesses who want to create a website without hiring a developer and with little or no cost.
Focus on actions
The next best action is part of the customer-centric approach, where companies think about the next action the customer should take. On the web, that means giving customers a clear message about what to do next. not about hero messages anymore. It’s about pushing customers to the next stage of your sales funnel. It’s about replacing fluffy messages with call-to-action buttons and removing the disruptions around them. Time to experiment with your buttons, shape, color, size, animation – whatever comes to mind to make them unique.
What is the result? Better user experience and higher conversion rate.
Often considered aggressive or oversaturated, red makes things stand out. In the past, people avoided using red in web design. Ask any expert and you’ll get the same answer. But, just like lipstick, red buttons or titles can be a powerful tool to grab visitors’ attention. If we look at the latest Awwward nominees, top web designers are increasingly embracing the color red. With different tones and variations, there is plenty of room for experimentation. While it is very easy to overload your website with red, there is a case where red can become your advantage.
Back to the future
Design trends tend to repeat themselves. The small cycle lasts about seven years. The great cycle is about thirty years. Go back to 1991 and see what was fashionable at the time.
Bright colors, messy typography, standalone elements, and various shapes. These elements are coming back to the web. To stay in the game, see how you can color your online presence. Become more fun in design and communication.
Less JQuery, more ReactJS
The web is getting fast. This means there is no room for legacy technologies. The JQuery library has served us well for a long time. Don’t get me wrong, we managed to create some awesome things with it. ReactJS is booming right now. Early adopters, like Visual Composer, have been using it for quite some time. WordPress has also adopted ReactJS. Considering the market size of WordPress, ReactJS is the ideal solution. In 2022, we expect to see even more React-based solutions. So if you haven’t looked into ReactJS yet, now is a good time to do so.
Regardless of your business niche, you should always keep up to date with the latest trends. They can help you stay fresh, show your growth, and most importantly, increase your conversions. You can go with just one idea from the list above or think about how you can monetize them all. The most important thing is not to leave your site unattended.