INTERNATIONAL SEO: THE BEST AGENCIES TO CONTACT In a world where technology is constantly advancing and the internet is constantly expanding, it is no secret that international business is becoming more and more important.
And for good reason ! When done correctly, marketing and selling products and services to people in other countries can lead to phenomenal growth for your business.
But it’s not just about placing a few translated pages on your website and crossing your fingers. If you want to make the most of this valuable opportunity, you must invest in an international SEO agency.
With the right optimization techniques, your site can rank higher than ever in foreign search engines, making it easy for you to reach untapped markets! So, if you are ready to expand your business into new markets, this article is for you!
Technical set up
Sub domains
If you’re new to SEO, you might be wondering what subdomains are and how they impact your site’s rankings.
A common SEO tactic is to create international subdomains, which are versions of the main website designed specifically for users from different countries.
This can be an effective way to target a global audience, but it’s important to ensure that each subdomain is properly optimized for its specific location. Otherwise, users from other countries may have difficulty finding the site or end up on a version that does not suit their needs.
By carefully planning and executing an SEO strategy that includes international subdomains, businesses can reach a wider audience and improve their chances of success in the global marketplace.
Extensions
An important way to improve your international SEO is to use extensions.
Extensions are top-level domains (TLDs) that give your website a boost in certain countries or regions.
For example, if you want to target customers in France, you can use the .FR extension.
By using an extension, you are telling Google that your website is particularly relevant to searchers in that country, which can help you rank higher on search results pages.
There are dozens of different extensions, so it’s important to choose the one that best suits your business. If you are targeting an international audience, the .COM extension is generally a good choice with the subdomain or associated catalog strategy.
But the best solution is still to have a separate extension per country, but it is also the most expensive.
Directories
International SEO directories correspond to /country-code.
For example site.com/us.
This is the simplest and least expensive solution to implement. However be careful. It is also the solution with the weakest locality signal.
Translation of content and duplicate content
If you are targeting an international audience, it is not enough to translate your content into different languages. You also need to consider cultural differences and make sure your translations are accurate and culturally relevant.
Fortunately, there are a number of tools and services that can help with SEO content translation. By working with a professional translation service, you can ensure that your content is correctly translated and optimized for your target market.
There are many ways to translate text, but one of the most popular methods is to use an online translation service like Deepl or Weglot.
These services use artificial intelligence to quickly and accurately translate text into another language. They also allow users to customize their translations, ensuring that meaning is communicated as faithfully as possible.
However be careful, these services will tend to dilute your SEO juice or even worse create duplicate content
Best International SEO Agencies
1 – SEO Monkey
SEO Monkey is in our opinion the best international SEO Agency. To work on international SEO projects for companies of all sizes, we recommend this agency for the quality and transparency of their service.
2 – Eskimos
Eskimoz is one of the biggest French SEO agencies. She is an essential reference in her field. Among his scop of actions: international SEO. Do not worry, if you go to Eskimoz as for SEO Monkey you will be assured of a quality service.
3 – Noise
Noiise is a brand new player in the world of SEO Agencies. It is a merger of several agencies. In fact, we do not know their results in SEO International. However, it is certain that their teams are made up of experts in this field.