Optimize your showcase site for local SEO. Not all companies on the internet have an online store. Many of these brands realize their sales in a physical store. One could therefore think that these establishments do not take advantage of all the opportunities offered by the web. However, optimization for local SEO allows these structures to promote their activities with ease. Below are the details of
the preferred strategy for promoting a physical point of sale:
Implementing a local SEO strategy: how to proceed?
As for classic SEO optimization, the stakeholders will carry out an audit beforehand. This diagnosis will highlight the flaws in the platform. A study of the competition will also deliver the requests to be favored to benefit from good local visibility. Thanks to this information, the managers enumerate the operations to be carried out and list the phrases to target.
After this preparatory phase, we will optimize the internal pages of the site before creating and configuring a Google My Business listing.
However, it is still necessary to position oneself on the queries targeted by the brand. In addition, the webmaster will launch a net linking campaign by striving to obtain quality local backlinks.
However, soliciting an SEO agency like a positioner makes it possible to solve the problems related to this strategy.
Understand the advantages of a site optimized for local SEO
Most companies rely on a natural referencing strategy to increase their sales. Today, all brands use this solution, from SMEs to large companies. Only, this situation only benefits establishments that have substantial means. Small businesses fail to benefit from sufficient visibility to make themselves known and build up a loyal clientele.
However, an optimization for local SEO gives the possibility to remedy this. This approach consists of positioning yourself on Google’s local responses. To this end, these elements are able to capture the attention of Internet users and will therefore attract more visitors. Thanks to this technique, the brand associates its activity with a very specific geographical area. This also helps it to strengthen its presence in its catchment area and thus increase its notoriety in its location. Indeed, the address of the head office or that of a point of sale will appear on the SERPs. This information will entice prospects to come to the store.