The evolutions of SEO to anticipate to rank well. The visibility of a website is based on its positioning in the results pages offered by search engines. When Internet users search with keywords, Google highlights the pages offering the most relevant answer. It takes into account several elements to judge this relevance.
Stay informed on 2022 SEO trends
On paper, SEO seems very easy to do. However, this is not the case and as the advice of the SEO agency. be, it is wiser to entrust this task to a specialist if you want to succeed in acquiring traffic and boosting the visibility of the website. As SEO is constantly evolving, there are a few essential points that every professional must take into consideration to rank well.
Featured snippets to work well on your content
The featured snippet designates a field in the form of a small table displayed at the beginning of Google search results. Only the page that provides a unique answer to the user’s question will be displayed on this table. We are talking about position 0 and such a position is a guarantee of the visibility and relevance of a website in the eyes of search engines. To obtain the zero position, it is strongly recommended to take good care of the contents of the site.
Generally, the featured snippet is presented in the form of a paragraph, in the form of a list or in the form of a table. At the beginning of 2020, Google announced that the first-page display of its results would be by featured snippet or by blue link. Also, do not hesitate to hunt for featured snippets.
Use http/3 + QUIC protocol
The HTTP protocol designates the mode of communication between browsers and the server when Internet users make requests. There is the HTTP 1 protocol. 1 and the http/2 protocol that some websites tend to overlook. It is thanks to http/2 that various objects, namely scripts and images, can be loaded simultaneously. This loading happens one after the other with the HTTP 1 protocol. 1. In order to speed up the loading of the site, a new protocol should be adopted.
Adopt the WebP format
Pages that take too long to load are less likely to appear on the first page of Google search results. This search engine has developed the WebP format which is much lighter compared to the JPG, PNG, and GIF formats. Thanks to WebP, it is possible to integrate more images into the content of the site without taking the risk of slowing down the loading of the page. This quality also aims to satisfy Internet users who use their mobile to browse the web.
Make room for voice search
Voice search enthusiasts have been growing for years now. However, Internet users use many more words when they do a voice search. The goal is to provide him with all the elements he needs to optimize the visibility of the site in the SERPs.