THE ADVANTAGES OF OPENING AN ONLINE STORE. Nevertheless, some merchants are still skeptical about the idea of creating an online sales store. If you are one of them, discover in the following, some reasons to digitize your commercial activity.
Take advantage of a borderless market
Having an online store is a simple and effective way to win customers all over the world. Indeed, through a sales platform, the e-merchant can reach all potential consumers in the world. All they need is an internet connection for them to be able to make their purchases.
In other words, selling online does not require any physical contact between the seller and the buyer. And for many entrepreneurs, this is the biggest advantage of virtual shops.
To facilitate this planetary conquest, you can configure your platform in a multi-linguist system. Regarding the settlement of transactions, it is recommended to use certain online payment systems such as the virtual TPE.
Have a shop always open
Thanks to the digitization of commerce, it is finally possible to have a shop open 24 hours a day. Unlike a physical point of sale, your e-shop can welcome customers without interruption.
This operating system of online stores offers more flexibility to different consumers around the world. For example, for those who reside on foreign continents, it becomes possible to make purchases without any time difference constraints.
Carry out a project at a lower cost.
Those who have experienced a physical store can testify that the realization of such a project requires significant funding. Indeed, you will need to invest in the acquisition or rental of premises. Then, it will be necessary to redevelop the premises, provide a budget for the bills, etc.
On the other hand, when you opt for a virtual store, the expenses are considerably reduced. There are even sites that allow you to create your e-shop in a few minutes (90 min in general). You will just have to pay a monthly subscription or pay a tiny part of your sales revenue to the platform.
Getting into a booming market
According to statistics compiled by the Federation of E-commerce and Distance Sales (FEVAD), online sales are a very dynamic activity. It is estimated that nearly 88% of French people buy online.
In addition, mobile devices are increasingly being used to conduct transactions. In view of these figures, it is clear that any trader has a great interest in embarking on e-commerce. This is the trend of the moment, and it is better to take advantage of it.