FIVE PROVEN STRATEGIES FOR CUSTOMER LOYALTY. A successful business model is one that is built on customer loyalty. Indeed, you can find success on a fluke, but it is the duration that makes a business a success or a failure. We reveal 5 tips that will allow you to retain your customers.

What does customer loyalty mean?

Customer loyalty is the degree to which a customer remains loyal to a particular company or brand. It is measured by the customer’s intention to continue their referral, renew their purchase or recommend the product or service. Loyalty is the assurance, for a company, of being sustainable. Here are 5 tips to follow to retain customers.

1. Build a real relationship with every customer

Businesses can no longer just sell products, they need to connect with customers. . This demand for more human interaction led to the creation of “relationship marketing”. It’s not just about products anymore, it’s about who you are and what you have to offer. In the era of personalization, companies must ensure that they stay one step ahead of their competitors by being able to anticipate customer needs and offer them a tailor-made experience.

2. Set up loyalty programs

It’s a tried and true strategy, but one that still works just as well. A loyalty program is a marketing strategy that retains customers by rewarding them with points, prizes, or other rewards.

3. Make it easy for customers to connect with you

It’s important for businesses to make it as easy as possible for customers to contact them with any questions or concerns they may have. There are many ways for companies to give customers the opportunity to contact them simply: email, toll-free number, online chat or chat bot, satisfaction questionnaires, social networks… Multiply the channels and make sure to always provide a quick response and personalized.

4. Be upfront about your prices and offer discounts

To optimize your loyalty, you must be transparent and honest with your customers. You need to be able to explain how long it will take you to complete the project or deliver a product and how much it will cost. If you encounter an unforeseen event, do not wait to warn the customer and offer him a discount to compensate him. Lying never pays off.

5. Set up indicators to measure customer loyalty

The key to gauging customer loyalty is to set up indicators. These indicators can take the form of surveys, polls or even social media mentions.

These 5 tips are simple to implement and will allow you to retain your customers. You can look forward to the future of your business with serenity!